Our Philosophy

The key points of our philosophy are;

•  A magical place
That SDJ be a magical place where the artist and patron meet and create something beautiful. That every customer has the opportunity to have jewellery that uniquely represents them by dealing with designers that listen.

•  Heirloom Quality
That every piece of jewellery that we create is "heirloom quality" - meaning that its design and workmanship will stand the test of time. This quality can only be provided by a handmade piece of jewellery crafted by innovative and inspired jewellers.

•  Sharing Information & Ideas
We encouraged the sharing of information and ideas, rewarding initiative, fostering freedom of expression and giving control and respect to the craftsmen and all team members.

•  Innovation
We endeavour to embrace innovation while honouring the traditions and ancient nature of our craft.

•  Dedication to our team members and their training
We are sincerely interested in the careers and artistic growth of our team members.

•  Friendly & Professional
We train our team to be friendly, professional, informative, customer-focus and low pressure when dealing with customers.

•  Supporting the Community
To have a positive effect on our community – employment, training and charity.